I create content for UTRGV Mascot, UTRGV, and UTRGV Street Team. These are projects that I've filmed and edited.

Things I keep in mind when creating content are the target audience, relatability, and authenticity.

UTRGV always has a purpose to the post mostly to promote the many services the university has to offer. Mostly from the student's perspective.

For Mascot, I'm more heavily involved in. I begin by researching the type of content other schools have pushed on their mascot accounts to get a sense of how the mascot should be portrayed on his feed. I then compiled a list of ideas for videos, complete with captions and short descriptions. I filmed, directed, edited, and planned the Mascot's posts.

Lastly, Street Team is a student-run account. Showcasing student life and creating content for students made by students.